Whenever I think of twitter, the first thing that pops into
my mind is, “well a little bird tweeted me today.” I know my jokes are lame,
but then again I have the mindset of a 60-year-old man. Yes, I know that I just
said that and I apologize for my inability to make a good joke.
Twitter is a marketing dream site. It is a way for them to get
retime information of what consumers feel are good and bad for just about any
subject you can think of. The ability to socialize with your publics in a 2-way
conversation has made for a very connected public and business. Creating themed
“hashed tags” (it is used in tweets to communicate the keywords in a message)
to make people to bounce back opinions is an excellent way to stay connected
and probe your audiences mind.
So how can these techniques effectively help a business?
Well honestly there is what I am currently formulating for a
public relations campaign I am writing. For starters, I am using Hash tags to
create a source of connection with publics I want to reach. In my case my
publics are people who are interested in video games, so I would use hash tags
like: #games, #gaming, #halo4, #BlackOps2, and others.
Then next step that I will be taking to create a success
plan for getting a mass amount of followers is to start following gaming
console twitter counts, game developers, and gaming pros. The point of this is to create a 2-way
communication with them to show that I am knowledgeable about what they are
discussing and to hopefully create a decent following by people liking a
re-tweeting my post.
There are other steps that I plan to take to create a
stronger Twitter feed, but those are secrets that I can openly reveal to you,
but I can say that I quite proud of a few.
Topics and subjects I followed on Twitter?
Well because most of the people I followed I have
association with in one form or another. To me they are important and I like to
read their messages on what they are up to and or thinking about.
Jon Jones and Channing Jones are hometown heroes who I have
know through sports and other people. They are both major figures in the
athletic world and I think that they are interesting people to know in life.
Following them just seemed like a need.
Lila Ignite I followed, because I’ve done quite a few
thousand images for them and I will hopefully be doing a music video for them
this summer as well. A lot of stuff is happening with them and they seem to be
making a name for themselves. It’s great to see how far they are going and
maybe get some updates on what they are doing as a band. Who know, they might
tweet some of their new song lyrics!
Photoshop was a needed follow. I have been using Photoshop
since I was a junior in high school. If I didn’t follow them I’d be down right
dumb. Honestly though, I felt that they
share a lot of information on new updates to the software and give great links
to check out for possible Photoshop tutorials, brushes, packages, and other
stuff that I might be interested in knowing about Photoshop.
What is the difference from blogging to tweeting?
Well for one, blogging is a daunting task that I feel takes
too much time to do and very few people actually care to read what I have to
say (Partly because I am about as interesting a watching paint dry). As for
twitter, it is short blurbs with a set amount of characters that allowed to be
used per tweet. I can write 250 and make them have more feeling than I can in
1000 worlds.
The next major thing that I can say is different is that you
can send as many tweets and your hands will let you and never get bored, but to
write a long blog post on something that is dry (even if it is interesting to
you, still might be horrible to have to write) is so much more difficult.
Though the advantage to blogging is that you can have a more
informed and detailed statement, instead of the short message you’re
allowed. There is a lot of work to write
a good blog post, but when it comes to telling people something, sometimes that
minimal character amount in a tweet can be pesky. I mean some times a bird
doesn’t want the just, “tweet,” but might want to, “tweet tweet tweet,” to the
world (might be a long winded bird).
I conclude
Twitter is an interesting tool to use and many people have
be participating in making it one of the most powerful sources of communication
in the modern world we live in. Since I started tweeting (outside of class), I
can say that I have become a fan of the quick messages, though at times it can
be confusing to follow a conversation between people.
I believe there are defiantly a lot of positive that can
come from twitter and I would put my money on this social media form to grow to
even vaster extents than they already are at. There is a lot that person can do
with such a interesting tool, whether it be for personal use or business use.
I won’t lie though when I say that there are negatives to
the use of Twitter and some might never go away, but honestly you have to take
the good with the bad, otherwise you’re just going to sit there and sulk.
Finally, I can say that I will be looking foreward to how
Twitter will be used in the future and how I will personal gain for this social
media. The two-way communication is so much nicer for me and my marketing plan
than if I were to just blindly go off of instinct.
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