What is web 2.0
There are many definitions out there about what it is and how it works, but there isn't much about what it has done. To define Web 2.0, there needs to be and understanding of what has made these simple internet sites better. The first major difference is the ability for viewers to interact with the websites. Social Networking over the internet has caused a majority of the massive growth of how the internet is being used today. Before Web 2.0, websites were basically used to output information, to inform the viewers. Today, the internet informs the viewers, but it also get responses and opinions from them too. It has created a two way conversation with the people running the webpages. Looking at the design of webpages during the first era of web design to today, there is a dramatic difference on how sites are even being created. Web pages today are being made to appeal to the viewers eye. People pick web sites, not only for their information, but for the way they look. Web 2.0 has aloud people to create a site that is not only filled with information and has a two way social communication, is has allowed people to create more dynamic sites. The last major effect worth talking about is the marketing capabilities that have come from Web 2.0. Social media, comment boxes, and much more has helped marketing over the internet become more effective. By allowing the consumers to give feedback on there time in the companies store or site, the company can then further improve upon problems or keep stuff from where they are already doing well. In the end, Web 2.0 is the ability to connect the users to everyone else in the world and the ability to truly have open information around the world.
Social Media and Marketing
One of the most common uses for the internet is the ability to communicate with other people around the world. Social media has aloud anyone to talk other people anywhere there is a computer and internet. Many businesses, small and large, have begun using social media to connect with their public. Marketing in a two-way environment has allowed for companies to improve their business at a more rapid pace. Marketing and public relations might not be directly associate with the idea of Web 2.0, but the ability for companies to use social media sites, like Facebook, have allowed the development of a much more personal connection with their audience than they did in the past. Today's market is no longer based around what the company thinks the viewers will like, it is about what viewers say they want from the company. Social media has opened up new and innovative ways for or businesses to communicate with their clients and to make them want to buy their products or services. Sites like Hulu.com and Youtube have allowed advertising to be moved away from television and onto the internet. Online shows now have ads placed at the being and middle of the video that a person is watching. Facebook has keyword connect, which allows the site to places advertising on their site that is correct for you, by taking key words of what you write and relating them to different possible advertisements on the side. Twitter allows instant updates on what a company is doing, or even make a joke now and then. With Twitter, a company can get information about what is happening, by the use of hash tags. There are many different ways marketing is being used in social media today, because of Web 2.0.
Matt’s writing style is very formal. Most of his sentences where fact based that could be necessary for the topic being discussed, but is dull. He expressed the topic very well using great detail to explain his objective of the topic. Matt was sure to explain in depth the definition of 2.0, going as far as comparing and contrasting the past and present eras. Evaluating the topic this way helped the reader establish associations with their personal timeline, recalling chapters of their experience in of the 2.0 periods. He also gives readers a chance to look at the new web in a selling aspect. Readers being consumers love to be educated on the new marketing schemes. Clarifying how businesses use social media, as a way to “connect to their public” is awareness that the reader is sure to be interested in. Personal views on the topic were, left out, which was kind of disappointing. Knowing how a person sees a specific topic usually determines if you have similar or different ethics as they do. Especially in blog posts, the reader would like to have the personal connection so they can have a constant relationship with them, even if it’s only via web. Overall very informational and nice read!
ReplyDeleteI like how you took the route to explain Web 2.0 and what it’s done, rather than explain what it is. You make a lot of good and accurate points about Web 2.0, but it would have been easier to read if all of your points were broken down into bullet points. You have a great writing style, it’s very intelligent.
ReplyDeleteIn the second part of the article for the journalistic/objective piece on Web 2.0, you provided 3 different links to articles but never referred to them. When I see a sentence written, ex.) Social media has aloud anyone to talk other people anywhere there is a computer and internet.
The term ‘social media’ has a link connected to it, but you never mention what the link is to. If I am reading this article, there is nothing that makes me want to click that and read more.
Aside from that, I like how you related Web 2.0 and social media to companies. The business aspect of social media is an important point to make because a lot of people don’t realize social networks can be used for such things other than to post pictures and update your Facebook status.